Doodles x Shopify at SXSW

This one has layers. NFTs are all the rage and one particular collection was getting an upgrade. If you’re a fan of the illustrations of Burnt Toast (he’s been kicking around my folder of design/illustration references for years) - this was his show. This was an interactive experience at SXSW that was put together by the big brains at Deep Local. Shopify’s platform and the world of Doodles combined to allow fans and Doodle owners to come by and snag some merch with flair.

I was in charge of taking these awesome illustrations and telling a story in the 10-20 seconds it took (for dramatic effect, obviously) to vend a Doodles-themed pin. To fit with the technological theme we applied a pixellated 8-bit look to some of the actual artwork used in this release.


Client - Shopify and Doodles
Agency/Studio - Deep Local
Illustrations - Doodles (Burnt Toast)
Design and Animation - Jordan Hershel